Strategic Key Account Management and Market Access Certificate
Next wave will start on the 10th of January
What is the Strategic Key Account Management and Market Access Certificate?
The Strategic Key Account Management & Market Access Certificate is a comprehensive program designed to equip professionals with the knowledge and skills needed to navigate the complex landscape of healthcare market access, reimbursement strategies, and effective key account management in the pharmaceutical and healthcare industry.
Expected Deliverables:
Introduction to Pharmacoeconomics; Costing in Healthcare.
Pharmacoeconomic Evaluation Studies.
Pharmacoeconomic Modeling.
Market Research.
Multi-Criteria Decision Analysis (MCDA).
Key account management fundamentals.
Market access capabilities and strategy.
Pharmaceutical pricing.
HTA and managed entry agreements.
Mock Assessment by a panel of Market Access Managers from the industry at the end of the program.
Tamer Awad- Area Sales Manager - Tamer Mölnlycke Care
"It's been an exceptional journey of growth and learning."
"I'm grateful for the incredible opportunity to complete this program alongside wonderful colleagues and instructors."
Sara Waheed- Oncology Product Specialist - HEMAR Assignee - Janssen
“Very informative and beneficial.”
“It has equipped me with valuable insights that are pivotal for identifying and leveraging important opportunities within the market.”
Merna Abdelmalak- Regulatory Affairs Specialist
"It's been an exceptional journey of growth and learning."
"I'm grateful for the incredible opportunity to complete this program alongside wonderful colleagues and instructors."
Meet the Insructors
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Ali Omar
Group Chief Commercial Officer
Executive pharmaceutical leader with extensive experience building, leading, and implementing strategies, aimed at engaging health system decision makers and providers in novel ways, to improve and extend peoples’ lives. His areas of expertise include Sales, Marketing Strategy, New Launches, Business Development Strategy, market access and enhancing Healthcare Systems .
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Hend M. El Tayebi
Director of Pharmacoeconomics Diploma, GUC
Hend is an accomplished academic and researcher with 15 years of experience. She is an associate professor of Pharmacoeconomics, leading a research group, and has made significant contributions to the field through numerous publications, international conference presentations, and receiving prestigious awards.
Strategic Key Account Management and Market Access Certificate Details:
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Senior Product Specialists and Medical Representatives.
Sales, Medical, and Marketing Managers who are interested in pharmaceutical Market Access & Key Account Management.
Other relevant job positions that wish to discover more about Market Access & Key Account Management.
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MQR-New Cairo(Hybrid).
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32 Hrs.
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8 sessions (4hrs each) including a Mock Assessment.
Two sessions per week
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Start Date: 10th of January 2025
Two Days Per week:
Fridays from 3 Pm until 7 Pm
Saturdays from 5 Pm until 9 Pm
End Date: 1st of February 2025
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Egyptian Residents: EGP 15,850
Non-Egyptian Residents / Non-Egyptians: $800
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Early Bird Registration: 10% discount if registered before the 10th of December.
Group Registrations: 20% discount for groups of 3 or more.