Pharmaceutical Marketing Diploma

Next wave will start on the 15th of January

What is the Pharmaceutical Marketing Diploma?

Pharmaceutical Marketing Diploma is a United kingdom - certified comprehensive course provided by PotentialX.

Pharmaceutical Marketing Diploma is a specialized training and development initiative designed for individuals seeking to enhance their skills and knowledge in pharmaceutical marketing.

The Diploma features a condensed 9-week educational and hands-on curriculum that covers all relevant aspects of this unique field , Pharmaceutical Marketing Diploma is designed to equip participants with the tools and strategies needed to succeed in this competitive and rapidly-evolving field.

Expected Deliverables:

⁠Brand planning workshop focusing on practical experience: Utilizing IMS Data for Market Analysis - Mapping Patient Flow and Journey - Crafting Effective Brand Strategy Methodologies - Developing Omnichannel Campaigns - Mastering Forecasting Techniques and Pricing Strategies for Profit and Loss Understanding.
Fundamental principles of Pharmaceutical Digital Marketing.
Introduction to Market Research
Types of Market Research in Pharma
⁠Elements comprising a Pharmaceutical Marketing plan.
⁠Conducting Situational Analysis: SWOT, Gap, Market, and Competitor Analysis.
⁠Developing Marketing objectives, strategies, and tactics.
⁠Understanding Segmentation, Targeting, and Positioning.
⁠Executing and tracking Key Performance Indicators (KPIs).

Mock Assessment by a panel of Marketing managers from the industry at the end of the program.

Hear From Our graduates

Sherihan Shawky
Senior Hematology Product Specialist -Janssen.

“Developing my career towards being a Product Manager.”

“Attending Potential X with Amr Eissa was a great opportunity for me to know more about the pharmaceutical marketing in both theoretical and practical aspects."

Mohamed Gaber
Oncology Business Partner- AstraZeneca.

“Easy to follow yet offered challenging content.”

"What I liked most was that it didn't require prior knowledge of pure marketing. However, it wasn't just a foundational course. You will actually finish it ready to implement what you've learned immediately in your work, especially after the final assessment."

Aysar Haddadin
Sales and Marketing Manager - Amgen (Adatco Drug Store - Jordan)

"It's been a game-changer"

"Overall, the program has equipped me with the skills and knowledge needed to excel in my role. I'd highly recommend it to anyone looking to enhance their expertise in pharmaceutical marketing."

Meet the Instructors

Regional Brand Manager
Certified Trainer from Duke-NUS Medical School - Singapore.
12 Years Experience in multinational pharamaceutical field in different functions; Marketing, Training & Sales Management in Egypt and LEVANT Regions

Digital Lead - Novartis
Digital Transformation Lead with over 17 years of diversified experience in marketing, medical, commercial, and digital in the pharmaceutical industry with a track record of success driving new launches, new ideas, and crafting digital strategies either in Egypt or international assignments in Asia cluster and Global functions

Franchise Head, MBA holder.
Franchise manager with 12+ years’ experience in multinational pharmaceutical field in different functions; sales , marketing & market access in Egypt with regional assignments in North Africa , MBA holder
Passionate about putting patients at the heart of everything we do !

Commercial Insights Lead Emerging Markets - J&J
Commercial leader with over 15 years of experience in market research, management consulting, business analytics, and commercial leadership within multinational organizations across Europe and the MEA region.

CEO & Co-founder of Endorphins Art Labs
Entrepreneur with a diverse marketing background. In collaboration with my colleagues at Endorphins Art Labs and AMGEN, I was able to establish a reputation and affiliation with innovative approach