Digital Marketing Diploma

New program starts on the 18th of January

What is the Digital Marketing Diploma?

Digital Marketing Diploma is is a United kingdom - certified comprehensive course provided by PotentialX.

Digital Marketing Diploma is a specialized training & hands on simulations designed for individuals seeking to pursue a career in Digital functions, Customer experience & omnichannel management. During the course you will Understand what digital marketing is and why it’s important in today’s business landscape in the pharmaceutical industry, you'll be at the forefront of this transformation, leveraging data analytics, Customer Journey & touch point journey Mapping tools, Engagement strategies and innovative digital tools to enhance HCPs & Patients engagements and improve health outcomes.

Expected Deliverables:

  1. Understanding what is digital marketing: Understanding the why & what behind digital marketing & the critical intersections between omnichannel marketing, customer experience (Cx), and digital health for a full integrated digital marketing plan

  2. Omnichannel Foundations & Capabilities, The What & How: The evolution of omnichannel & The 3 Cs

  3. Customer Journey Mapping & personalization strategies: Identifying customer preference & behavioral change strategies

  4. Fundamental principles of content marketing: Building a compelling master story & consistent messaging across different channels

  5. Different channels & integration strategies: Coordinating online and offline efforts & Ensuring a cohesive brand experience

  6. Designing Effective Omnichannel Touch point Journeys: Engineering Campaign Deployment

  7. Martech tools supporting omnichannel strategies: An over view of different marketing technology tools you must know for omnichannel management

  8. Case studies & hands on simulations: Use cases of what success looks like & hands on simulations

  9. Performance metrics & KPIs

  10. Future Trends: Emerging technologies & Evolving customer expectations

Diploma graduation Project: Omnichannel campaign simulation project at the end of the program

Meet the Instructors


  • Customer Experience and Digital Marketing Expert

    A highly skilled digital marketing and project management professional with over 13 years of experience in the pharmaceutical industry.

    Proven track record in launching successful brands and implementing transformational business models across the Middle East and Africa.

    Recognized globally for innovative campaign strategies and execution excellence.


  • Category Manager

    A professional marketer with +14 yrs of experience in marketing, brand management, media planning, GTM strategies and commercial assignments in different FMCGs/Ecomm top players. Worked as a Marketing manager in L’Oreal Egypt, EVA cosmetics & Americana Qatar. A Pharmacy graduate (2009) and got his Marketing certification from CIM (Chartered Institute of Marketing, UK). Karim is a certified associate project manager accredited from PMI (Project management Institute)

  • CEO - Everest Minds

    Ahmed Behairy is a software engineer turned health tech entrepreneur and CEO of Everest Minds, a digital health company improving access to care through public health transformation projects. With 12+ years of experience in building and scaling digital products and startups in healthcare, Behairy is committed to making digital health projects affordable and effective at scale. He has led successful public-private partnerships, including with Egypt's National Health Insurance, and co-founded Checkme, an on-demand home diagnostics and care marketplace with 100Ks in downloads and a 20M$ valuation after acquiring DoctorOnline.

  • CEO & Co-founder of Endorphins Art Labs

    Entrepreneur with a diverse marketing background. In collaboration with my colleagues at Endorphins Art Labs and AMGEN, I was able to establish a reputation and affiliation with innovative approach

    • MQR-New Cairo - Hybrid

    • You can attended either virtually, In-person or a mix of both

    • The online session are held on Zoom

  • 8 Sessions

  • Start Date: 18th of January.

    End Date: 29th of February.

    Schedule:

    1. Saturday: 18-1-2025

    2. Saturday: 25-1-2025

    3. Saturday: 1-2-2025

    4. Saturday: 8-2-2025

    5. Saturday: 15-2-2025

    6. Wednesday: 19-2-2025

    7. Saturday: 22-2-2025

    8. Wednesday: 29-2-2025

    • Egyptian Residents: EGP 15,850 

    • Non-Egyptian Residents: $800

    • Tuition includes a certificate of accreditation with 32 credit hours by CPD (United Kingdom).

    • Early Bird Registration: 

    15% Discount if you registered before the 20th of December

    • Group Registrations:

     20% discount for groups of 3 or more.

Digital Marketing Diploma Details